Building startups is brutally hard and unpredictable, but at its core, success comes down to one simple truth — the companies that survive are the ones that can consistently acquire customers for less than they earn from them, while most others can’t.

Nearly every startup faces a painful “Trough of Sorrows” — a period of struggle, doubt, and false hope between early excitement and lasting success — and those that persevere through it with resilience, community, and relentless testing are the ones that ultimately reach the promised land.

Legion reflects on an unpredictable economy, evolving job markets, and rapid shifts in marketing and AI—emphasizing discipline, community, strong habits, and a growth mindset as the keys to thriving amid uncertainty.

At Legion, We Have A Broad Set Of Competitors But Everybody Else Does Too

That we have a unique set of skills and experiences that have allowed us to create a playbook that we believe in for scaling companies

For us, as a team, we have experience in growing development teams with this equation in mind. And, one way we have been able to be successful against this equation is to build up teams in Poland. Why?

Many years ago I was at a CEO summit for a venture capital firm that had invested in a company that I was helping to lead.